UK Mail, the Midlands based parcels and logistics company, is set to enhance the way businesses shape their direct marketing campaigns with a new, effective initiative.
The service, 'imail data’ was launched in July by the firm’s hybrid mailing brand ‘imail.’ It will enable businesses to buy consumer data, creating a vital link between customers and targeted direct marketing campaigns. The service emphasises how important it is for relevant data reaching relevant contacts, therefore increasing its economical impact.
Andy Barber, General Manager at imail, said: “Our customers have seen a 12% increase in sales through direct marketing so it was only right to offer a service in which we could encompass all the tools needed to get the most out of your direct marketing campaign. Having the right data is essential. Prospects are far more willing to respond to direct mail that they feel is relevant to them.”
He added: “imail data will build on our direct marketing platform and will give businesses the chance to purchase tailored data for their specific campaigns which in turn will improve response rates. With the data health check we are able to analyse businesses existing data and provide a report showing how it can be more effective.”
imail has joined forces with Callcredit Information Group; the firm has access to the largest most accurate consumer database of over 43 million UK prospects. These can all be accessed using a simple online search tool. Purchased data is then available within imail to immediately attach to a postcard or letter mailing. Ensuring the initiative is fully utilised and up to date, the service will also offer a free data audit on an existing business database.
It also entails a “data health check” which uses a range of marketing analysis techniques including customer profiling, segmentation and modelling techniques.
Studies have found that people are now willing to respond to a piece of physical mail. Research by Mail Print found that 85% of consumers sort through and read selected pieces of mail every day. 75% of consumers stated that they are examining their mail more closely in the recent months to search for coupons and discounts. 40% of consumers say that they have tried a new business after receiving direct mail, and 70% have renewed relationships with businesses that they had previously ceased using. UK Mail are striving to tap into these positive revelations within the industry.
UK Mail, launched imail in 2008 as an alternative to the first class postal service. This unique service allows users to create, proof, print and post letters, postcards and marketing material direct from a PC, MAC or laptop with cost savings of up to 50 per cent, whilst also reducing the carbon footprint of a letter by more than 80 per cent.