Learn 2 Excel imail Case Study

Introduction

Learn 2 Excel provides distance learning and day training courses to the care home and nursing home industry. The company specialises in a wide variety of mandatory and essential Care training courses including health & safety, fire safety, first aid, risk assessment and food hygiene.

Learn 2 Excel targets more than 18,500 care and nursing homes within the UK using direct mail to promote its range of distance learning and day training courses. The company was looking for a quicker and more convenient way of reaching existing and potential customers that would not only reduce costs, but also minimise the preparation time of each mailing.

The Solution

Learn 2 Excel selected imail’s two-day delivery service for a two-page mail shot to 5,000 care and nursing homes. The company undertook a detailed price analysis prior to signing up with imail looking at the overall postage, material and printing costs and calculated a saving of almost 30 per cent compared to other mail options.

The preparation time required for direct mail had previously been a drain on internal resourcing. On average, a single mail shot would take in excess of three days to organise when factoring in printing, collation, enveloping and labelling. Using imail, Learn 2 Excel was able to streamline the whole process completing the task in less than 30 minutes.

The easy-to-use word processing software meant that Learn 2 Excel was able to create and proof the mail shot direct from an Internet-enabled computer, whilst the full electronic mail merge facilities removed the onerous task of mail merging manually. The completed document was then securely uploaded to the imail server before being sent to a regional mail sort centres for printing and onward delivery.

“imail has reduced the hassle and expense of sending direct mail by combining printing, production and postage cost into a single cheaper payment and freeing up valuable time for our workforce. The overall experience has been very positive, with easy set-up and the customer support team readily available to answer any questions. I’m already planning my next campaign and will definitely be using imail.”
Director, Learn 2 Excel
 

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