Morses Club Ltd is a leading UK consumer credit provider that offers cash loans over a variety of repayment options, targeting those in particular who are unable to access more traditional forms of finance.
The nature of the Morses Club business necessitates frequent implementation of bulk finance mailings, including statements and arrears letters, which had previously been undertaken by a large print production facility. However, this solution proved costly at 50p per item whilst frequent and long delays to scheduled mailings’ timescales only served to compound the problem. Insufficient and irregular reporting and limited control of letter templates and design only added to the existing welter of issues.
For the communication of financial statements and other general information, Morses Club knew that maintaining a physical mail medium with its customers was a must. The dilemma it therefore faced was finding a secure solution that incorporated the ease of electronic mail whilst still utilising the doorstep for the delivery of its messages. Cue the introduction of imail from UK Mail.
The Service Solution
This unique innovation from UK Mail would allow Morses Club to send letters, direct mail and other forms of correspondences directly from their own computer system.
Upon talking to UK Mail it quickly became apparent that their leading hybrid mail solution – imail – could solve all of their current issues.
This unique innovation from UK Mail would allow Morses Club to send letters, direct mail and other forms of correspondences directly from their own computer system, through the web and dropping on to the doormat in a printed version with a two day definite delivery time slot (making it quicker than 2nd class post).
The set up was easy - a simple Application Programming Interface (API) was installed on Morses Club’s document composition server allowing for imail’s effective integration with its back office systems and an automated transfer of data. Now as each document is produced it is sent via https to the imail server with a copy also stored on the composition server to ensure the company has a comprehensive document archive.
The imail solution was tested rigorously by Morses Club before it was fully rolled out during which the key criteria of performance and reliability were closely scrutinised. Happily, imail passed with flying colours leading to the system’s installation and testing over a subsequent two week period. Crucially, as the system fully complies with Payment Card Industry standards it was proven that imail would not compromise Morses Clubs strict data security criteria.
The service went live in November 2009 and has been operating successfully, and without problem, ever since.
The advantages of imail for Morses Club
Selecting imail’s mono-printing option for the implementation of its bulk transactional mailings has meant that all of the printing, production and postage costs Morses Club previously had to contend with have now been consolidated into one clearer, simple and cheaper payment.
The business has also enjoyed the benefits of multiple efficiency improvements with mailings now being delivered consistently on time and the imail system detecting and advising users of inaccurate addressee postcodes thus reducing the volume and expense of returned mail.
Furthermore, Morses Club has been able to embed brand loyalty into communications in a personalised style as well as orchestrating design and template changes first-hand with ease, speed and simplicity. The company has also found the 60 day comprehensive online document archive, illustrating all letters posted via imail, particularly helpful as a reference source to resolve customer queries.
"The ease of use, flexibility and affordability of imail makes it an ideal and indispensable tool for the production, print and postage of our bulk transactional mail items. The ability to despatch important finance documents from our desktops to a geographically dispersed UK customer base for two-day, definite delivery makes imail an excellent investment for Morses Club. This solution has not only boosted profitability but, also, invaluably improved our clients’ experience."
Finance Manager, Morses Club Limited
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