Switch Media imail Case Study

Overview

Switch Media is a well-established Internet Service Provider with offices in the UK and Ireland. The company offers a range of business solutions including domain name packages, shared and dedicated web hosting, online UK company formations and both web design and development.

Switch Media has built up a hosting customer base in excess of 15,000 and is highly active in the creative sector with many high profile clients. The company has a significant postal requirement covering both transactional and promotional mailings to existing and potential customers, so it was looking for a solution that could automate some of the back-office, mailroom processes.

The Solution

Switch Media selected imail having previously used alternative hybrid mail solutions to send invoices and mailshots. The company had become a strong advocate of hybrid mail, but realised that imail offered considerable benefits when compared to other leading solutions in the marketplace in terms of cost, flexibility and quality of service.

Following the move from a traditional mail operation, Switch Media achieved an initial cost saving of 28 per cent, which has since increased to 36 per cent with the adoption of the imail service. In addition, it has been possible to close the in-house mailroom, freeing up both office space and staff time, and removing the need for printing and franking equipment, stationery and consumables.

Switch Media uses imail’s full-colour, two-day letter service to send 150 invoices a day and regular promotional mailshots of 15,000 items to businesses across the UK. Since using imail, the company has also introduced mailing to the Republic of Ireland with around 250 items sent on a daily basis.

Switch Media has recruited a dedicated salesperson to make the most of new business opportunities resulting from the imail mailshot. This coordinated approach has enabled the company to maximise direct marketing activity and increase related sales by 12 per cent.

Switch Media has also benefitted from an application programming interface (API) that has enabled back office IT systems to be effectively integrated with imail to transfer data without any manual user intervention. The lightweight API has proven to be superior to the previous hybrid mail solutions, which required high levels of processing and caused unnecessary backlogs.

“imail has delivered on its promise of being the leading hybrid mail provider by consistently providing a solution that offers high levels of service, ease of use and value for money. We have already expanded the mail solution to include the Republic of Ireland and are exploring the feasibility of sending mail to other countries in mainland Europe.”
Director, Switch Media

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